I'm wondering what the hospitality industry will make of today's budget news of the 'sugar tax'? Could this mean cafes and restaurants moving away from serving those beverages with the high tax tickets on and finding lower sugar alternatives? The benefits could as much be financial as from a PR perspective: a real opportunity to jump on the healthier eating bandwagon?

It remains to be seen just how much this iniative will really change behaviours. Who knows, maybe ordering a coca cola in the future will be something that draws an audible gasp from waiting staff?!

There's plenty of analysis going on, and the scheme doesn't come into force for another two years, but we'll soon be hearing from the industry experts I'm sure.