No big surprise that the mad, forest-fire of a trend that is raging around the world this month is leaving its mark in the hospitality world too. Some eateries are hiring a specific staff member to drop 'lures' around their local area,  buying up to £100 a day's worth of the yellow software for their 'pokestops'. Bonkers?? Maybe not: there are over 21 million users a day on the app and Costa are reporting a 30% rise in footfall in its Pokemon spotting stores. Maxwells are even hiring extra staff to cope with the surge!